If you’re not sure where your brand fits in – or if it even fits in at all – you’re in the right place. Each platform offers unique ways to connect with audiences if used the right way by the right type of brand. TikTok is a video sharing app for short clips set to music while Snapchat is a photo and video messaging app centered on ‘Stories’ and other short-lived formats. The two platforms share similar features (and yes, similar audiences) but their value offerings are entirely different. Worse, they might assume content from Snapchat can be repurposed on TikTok. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend.
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